Culinary Cuts

Much of the work which has been done on this blog has been part of an ongoing effort to better understand how products and brands can benefit from social media.  Social media was included into the marketing mix at launch, which has produced some fun results and continues to help grow the community of CulinaryPrep users, PrepHeads - not our word, but a customers.   Based on the efforts here, other marketing gigs and the lessons learned, I recently published eBook with a friend which focuses on the lessons learned here and with the launch of CulinaryPrep.  The team put together a integrated approach to the launch and the brand which generated some great media, some directly related to this blog - specifically the appearance in Inc. magazine. Here is some of the social media activity around CulinaryPrep, which helped solidify some of our ideas around brands in the marketplace:

• InventorSpot
• BBQ Teams are using it
• PR Week - You have to sign in :(  — but you get a preview.
• Slashfood
• Pointed Magazine
• Drugstore.com
• Twitter
• Silent Movie on YouTube

A google search now brings up over 10,000 things for CulinaryPrep, when we started this journey it was under 500 and basically folks who use it as a tag or the phrase “culinary prep”.  So thanks to all our customers, readers and randoms for continuing to spread the word on CulinaryPrep.  Thanks for keeping the conversation going, don’t forget to tumble your food and enjoy the taste!

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